If you can’t write, you call someone like me - a copywriter. But if all you get are vowels, consonants and the odd bit of punctuation, you’re getting less than you deserve.
Good copywriting and marketing have never been more important. Or more confusing.
Does your writer speak fluent Web site, blog, e-mail, e-zine, direct mail, advertising and brochure? Are they as much marketer as SEO copywriter? Can they pull a response? Do they understand engagement marketing? Can they tell you how to make your marketing more effective?
Simply put, your copywriter better add success to the mix — not just words.
After 22+ years as a copywriter, I know how to write winning copy. I also know words are simply the final step in the process. Without a message, you’re lost. Without a guide to the near-daily advances in marketing channels, you’re lost in the dark.
- Marketing has changed more in the last five years than in the prior 50
- Consumers can abandon your site and surf a competitor’s in seconds
- Return on Investment (ROI) of traditional channels (advertising, trade shows, etc) is falling
- Customers are jaded - and gaining their trust isn’t a matter of buying a couple trade ads
What’s going on?
Interruption marketing is traditional. And it still works. But combine it with engagement marketing, and your ROI soars. In an environment where loyalty is fleeting, you’ve got to engage your customers and prospects - build a relationship.
Look at it this way; if I sell one widget for you, you’ve made a widget’s profit. If I engage a customer, you make a lifetime of widget profits.
How do you engage customers without spending a fortune? You call on experience, find someone who knows his way around online marketing, and stop marketing like it’s 1982.
In simplest terms, if you want words, you can call anyone. If you want success, contact me.
